2026-05-30

How one founder’s bet on ‘the old school web’ is paying off

How one founder’s bet on ‘the old school web’ is paying off

The Avocado Pit (TL;DR)

  • 🕸️ Craig Campbell, former Meta engineer, ditches AI for a retro web project.
  • 💰 Despite skipping the AI gold rush, Campbell's website is thriving.
  • 🌐 Old school web principles are back in style, proving sometimes retro is the new innovation.

Why It Matters

The tech world is a lot like fashion—what's old is new again, and everyone wants to be the next trendsetter. Craig Campbell, a former Meta engineer, has turned away from the flashy world of AI startups and instead embraced the humble, unassuming website. In a world where everyone is trying to teach machines to think, Campbell is teaching us a lesson in the value of simplicity.

What This Means for You

For the everyday tech enthusiast or the entrepreneur with a dream, Campbell's success story is both a breath of fresh air and a gentle nudge. It reminds us that you don't always have to chase the latest tech trends to succeed. Instead, focusing on solid, straightforward solutions can be just as profitable—and possibly a lot less stressful.

The Source Code (Summary)

Craig Campbell, a seasoned engineer with a history at Meta and a successful e-commerce tool sale under his belt, has taken a surprising detour. While Silicon Valley is awash with AI startups vying for investor attention, Campbell has chosen to invest his time and resources into creating a simple website. This "old school" approach is paying off, proving that even in 2023, the web's foundational principles can still capture value and attention.

Fresh Take

In an era obsessed with creating the next AI that can do everything short of making your morning coffee, Campbell's approach is refreshingly different. It's almost as if he looked at the tech industry's direction and said, "Nah, I'm good," opting for a digital nostalgia trip instead. His success suggests that perhaps we have been sleeping on the potential of the web's more humble aspects, a reminder that innovation doesn't always require a PhD in machine learning. Sometimes, it just needs a bit of courage to go against the grain. So next time someone tells you to "think outside the box," remember that the box itself might just be the best place to start.

Read the full AI | The Verge article → Click here

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